However, one shouldn’t dismiss or stereotype Amazon as primarily an e-commerce player. In the fast-growing and highly lucrative field of cloud computing, Amazon is shaping up to be a major player thanks to Amazon Web Services.
In the world of publishing, Amazon is also blazing trails. Its Kindle program has blown up and is an amazing success. In fact, Amazon has democratized publishing. It used to be that authors can only really be successful if they have a publishing house backing them up. Thanks to Amazon Kindle, you can scratch together your first novel, slap it on to Amazon Kindle and sell your book. In fact, Amazon Kindle is shaping up to be the self-publisher’s dream come true.
Amazon is doing a lot of amazing things. Here are just three things Amazon can teach other tech companies. Always Throw Spaghetti at the Wall If you noticed that Amazon has been starting companies and projects, like Amazon Fire, and failing? This is for a good reason. Amazon isn’t afraid to fail. It isn’t afraid to throw spaghetti at the wall. However, its focus is to throw spaghetti at the wall as fast as possible, and see as quickly as possible which ideas stick.
Always Throw Spaghetti at the Wall
If you noticed that Amazon has been starting companies and projects, like Amazon Fire, and failing? This is for a good reason. Amazon isn’t afraid to fail. It isn’t afraid to throw spaghetti at the wall. However, its focus is to throw spaghetti at the wall as fast as possible, and see as quickly as possible which ideas stick.
The focus is not so much on failure, because failure will happen. The focus is on failing quickly so good ideas can shine out and be developed further. This kind of attitude is what makes Amazon so dynamic and powerful. Competitors can get blindsided by their oversized fear of failure. Amazon’s philosophy is to overcome the fear of failure quickly and fail quickly so you can see ideas that you can build on.
Establish a Commercial Base and Branch out from There
Amazon nailed the signs of e-commerce hard. It has simplified its interface. It has put a lot of research and development in making buying stuff online as quick, painless, and enjoyable as possible. This is paying off handsomely for Amazon because it is the first brand on people’s minds when they are thinking of buying something online.
Besides mastering the art of selling stuff online, Amazon uses this level of expertise as a base with which it can generate money. Once it generates that cash, it can then use that cash to throw spaghetti at the wall. It can try all these different business ideas until it can find a winner. This is a very powerful strategy because you start with a cash cow and you branch out from there.
The Power of Brands
One key advantage that Amazon has is that when people hear that Amazon has a new product or service, people give it the benefit of the doubt. This is not the case with new companies that nobody has heard of. This is one key competitive tip Amazon can teach other tech companies. Focus on building a solid brand first. Let your credibility carry your new products and initiatives forward. Establish a base, become credible, become an expert, and then scale up from there.
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